Aldrich Street

Austin, TX

Project Description

The Mueller Community, a 700-acre development in Central Austin, is one of the largest urban, mixed-use communities in the country. Aldrich Street, a town center in the community, includes a mix of local and national restaurants, shops, retailers and cinema. When Aldrich Street was in its planning stage, Dyal and Partners (now Dyal Branding & Graphics, A Page Company) was engaged by developer Catellus to design the brand identity for the 42-acre district.

Catellus wanted Aldrich Street to be an authentic destination that feels organic and happenstance. The team responded with a brand identity that is bold, simple and dynamic. The logo mark, subtly allusive of a street sign, works with the energetic vibe of the destination, and can also be played down for more subtle instances. Dyal Branding & Graphics also developed comprehensive brand guidelines that provided a toolkit for implementation of the identity for a variety of media.