Dell Medical School at The University of Texas at Austin Visual Identity

Austin, TX

Project Description

The University of Texas at Austin is the first Tier One public university in the United States to build a new medical school in almost 50 years.

The vision of the Dell Medical School is to develop new approaches for teaching, patient care, and research - all with the greater goal to transform medical education and healthcare delivery. With the intent to capture this ambitious spirit, Dyal and Partners (now Dyal Branding & Graphics, A Page Company) was charged with developing an identity for the new medical school that communicates innovation and energy and would enhance efforts to recruit faculty and students and develop groundbreaking curricula and partnerships.