Oroville Master Plan

Oroville, CA

Project Description

Located on the Feather River in northern California, downtown Oroville is a unique place with an intact framework of historic buildings and spaces dating from the California Gold Rush. Despite an economic decline since the 1970s, an abundance of arts, cultural and entertainment destinations remained such as the State Theater, the Centennial Cultural Center, the Pioneer Museum, the Chinese Temple and Museum and others.

However, these assets are spread over a wide area and did not establish a critical, connected mass of activity that could strengthen the image and economy of the downtown district. The City of Oroville undertook a planning process to establish a defined Arts, Culture and Entertainment District that also supported business efforts. The result was a plan to guide future development in the downtown area and:



2014 Award of Excellence from the Sacramento Valley Chapter of the American Planning Association, Economic Development category

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