Texas Society of Architects Brand Identity

Austin, TX

Project Description

The Texas Society of Architects (TxA) is the Texas chapter of the American Institute of Architects, and has more than 6,500 members around the state. Headquartered in Austin, it is considered the “Voice for Texas Architecture.”

Dyal and Partners (now Dyal Branding & Graphics, A Page Company) led the initiative to assess and refresh TxA’s brand and identity. Working closely with the organization’s leadership and staff, the team addressed the overall institutional identity and its application to brand touchpoints, including promotional and collateral materials, website (developed by local website firm), and graphics pertaining to annual conventions.

In conjunction with the rebranding the team led the redesign of the society’s bimonthly magazine, Texas Architect, one of the most respected regional architectural publications in the country. Layouts for all page types were established, as well as typography, type hierarchy, and color palette. Dyal Branding & Graphics continues to consult on the design of Texas Architect issues.


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