The University of Texas at Austin Identity

Austin, TX

Project Description

The University of Texas at Austin is a tier-one research university and the flagship institution of the University of Texas System. Dyal and Partners (now Dyal Branding & Graphics, A Page Company) was retained by the University to develop a comprehensive academic brand identity that could be employed throughout academic colleges and central administration units of the University.

The team designed a new family of signatures that gives the University flexibility based on need. The structured system accommodates the institutional hierarchy while also allowing for both formal and less formal branded uses.